With the recent release of Apple’s two new devices, iPhone 5s and iPhone 5c, smart phone users may contemplate an upgrade or a switch.
Many factors influence a consumer’s decision, such as price, style, operating system, and carrier availability.
Personally, I have an iPhone 4 (though I’m looking to upgrade within the iPhone family,) because it is user-friendly.
If you can work one type of Apple product, you can easily switch to another.
Since the first smartphone I have ever owned is my iPhone 4, I am constantly curious as to why a person would choose anything else.
When I meet someone with an Android device, I ask them what prompted their choice.
The most common answer I hear is, “everyone has an iPhone.” The trend of my very unofficial study shows that Android users believe all iPhone users are conformists.
To counter that argument and provide Apple the vindication it has earned, I looked at an official study—J.D. Power and Associates 2013 Wireless Consumer Smartphone Ratings.
Apple’s device was rated the highest in overall satisfaction, performance, physical design, smartphone features, and ease of operation, scoring “among the best,” 5/5, in all categories.
It makes sense that Android owners would still cling to their devices, even after this March study.
Until just this week, Apple product’s physical design was standard, only varying in color — black or white.
Apple’s product is also expensive, selling at $799.99 without a wireless contract.
Now, with the introduction of the iPhone 5c, there is no excuse; the “c” could stand for choice or cost or color
It is offered in green, blue, yellow, pink and white, and is priced at $599.99 without a contract.
It is clear that many people have iPhones.
Though Android users outweigh iPhone users by 12 percent, it is important to note that Android is Google’s operating system.
Android is comparable to iOS, not the iPhone itself, and the device that uses Android varies.
Therefore, iPhone is most likely the most popular smartphone device, because various Android devices combine to make only 12 percent more smartphone users.
Also, iPhone has a retention rate of 91 percent, where as Android’s retention rate is 76 percent. I had a hunch that those Android users are making the shift to Apple.
After looking into the trend, I found a Yankee Group Study that said “18 percent of Android owners intend to switch to Apple with their next smartphone.”
I argue that Apple is a superior product, not a trend.
Android users who have yet to own an iPhone cannot simply deny Apple a try because of conformity.
There is a reason Apple users seemingly outnumber any other smartphone user, and the trend is predicted to continue.
The iPhone is the superior device in every way shape and form. Apple is the future.