Although society has been tailored to be accepting of all body types, there is still an added pressure on women to look a certain way in order to fit the social norms. Lately, many groups have been creating advertisement campaigns to show women they do not have to feel that constant pressure.
Companies are jumping on the bandwagon to inspire women, such as: Aerie, Nike, Macy’s and Dove. These brands are making women feel comfortable with the way they are and to not feel the burden of having to look “perfect” in order to feel accepted.
Aerie appeals to many girls in their teenage years, which is when the body issues start. Its campaign displays untouched photos of their models on every advertisement. The brand is constantly putting down all of society’s beauty standards and making every girl feel confident in herself. This is exactly what girls in high school and college need to boost their self-esteem.
While scrolling through Instagram, almost every picture of a celebrity is insanely photoshopped, so it is important for young girls to know that it is not normal to look like that all the time.
Nike reaches out to not only young adults, but also to women of all ages. As women get older they tend to feel more self-conscious about their bodies, but there should be no need for that.
Age does not define beauty. Nike’s slogan is “Better For It,” which means although women are not the “perfect size” they should not feel embarrassed about exercising.
This campaign pushes us all to ignore whatever judgments others are making and feel good about ourselves. It targets not only body positive awareness but also encourages women to fight against mental issues that are holding them back from succeeding. The Nike commercials show the many different mental perspectives and how everyday women are breaking down those walls.
This could be the advertisement that motivates you to run that extra mile or do that extra sprint, not because you feel you have to — but because you feel like you can.
Multiple campaign advertisements have been started to make women feel more comfortable in their skin. Many women have been put down because they do not wear a certain jean size or their hair does not fall just perfectly.
There is no need for anyone to feel ashamed by the way they look. Everyone is beautiful and everyone is perfect the way they were made.
Be proud of who you are and not ashamed of how someone else sees you. If more women have this attitude, others will catch on and think the same, too.