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9/25/2017, 11:42pm

PR professionals plan to give insight to students on ethics

By Kathryn Gentile

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The Shippensburg University Public Relations Student Society of America chapter is welcoming two public relations professionals to campus on Thursday at 3:30 p.m. to speak in the Orndorff Theatre, in honor of Ethics Month. 

Both guest speakers, Robert Saline and Jason Kirsch, who have experience in the marketing and business industries, will give insight to communication/journalism, marketing and business major students.

Professor Carrie Sipes the PRSSA adviser mentions that having a solid foundation of ethics will go a long way for both business and public relations professionals in their future careers. According to Sipes Jason, Kirsch has been involved with the communication/journalism department and makes up part of the advisory council. 

 Kaitlyn Wilson, the PRSSA president, said Saline and Kirsch are very well respected Public Relations Society of America members. Wilson said that the PRSSA e-board is excited to have Saline and Kirsch speak because it is not every day students get to interact with people in the professional field.

 “I’m just pretty excited to be a part of something that I know will be really beneficial to students at Shippensburg,” said Victoria Wilson, the  PRSSA treasurer.  Wilson is eager to hear about all the endless opportunities available to her and other SU students finishing college soon.

PRSSA Social Media Director Rebecca Masterson is very eager to hear Saline and Kirsch speak.

“I will eventually be looking for a job. The best I can do is take advice from professionals who have already been in our shoes,” Masterson said. 

Saline has extensive knowledge about public relations and business, as he started his own business known as PRworks, Inc. Saline is now a professional adviser to the PennState PRSSA chapter, according to Masterson.

Kirsch was formerly the vice president of the marketing and public relations department at Metro Bank according to the PRSSA e-board. More recently, Kirsch was the senior director of marketing at Capital BlueCross.

PRSSA members met last Thursday to discuss the upcoming event and brainstorm questions to ask the professionals, designating PRSSA members to live-stream the event and create unique hashtags for social media pages. 

You can stay up to date on the event by visiting their Instagram or Twitter pages @ShipPRSSA or visiting their Facebook account (SUPRship), and use the hashtag #ShipTalksEthics.

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