Lights, Camera, Action: The new hip-hop


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The 27-year-old rapper Action Bronson may be recognized as a newcomer after the 2011 release of his debut album, “Dr. Lecter,” but not much else about the bearded, big-bodied Bronson can be described as sounding like a beginner.

As unique a man Action Bronson is, the Flushing, Queens, chef turned “rap singer” continues to draw comparisons to Ghostface Killah of the Wu-Tang Clan. Those familiar with Wu-Tang can see the reason for these comparisons almost immediately after listening to Bronson, but what does it really mean?

Although Bronson’s high-pitched, seamless flow with a confidence to get ignorant over sampled instrumentals are all characteristics reminiscent of Ghostface, the comparisons allude to a more important conclusion for hip-hop.

It shows that the new generation of fans are demanding music that is comparable to what a lot of people believe to be the group, the Wu-Tang Clan that made hip-hop what it is today.

The former highly-respected gourmet chef is known for incorporating an array of different dishes into his rhymes while at the same time using his hilarious sense of humor and ability to not give one care in the world to deliver some of the best bars in hip-hop today.

Bronson’s talent has not gone unnoticed by record labels. Vice Records was able to secure Bronson with help from Eminem’s former manager, Paul Rosenberg, and after creating a distribution pact with Warner Bros. Records.

Bronson promised his fans via Twitter that despite signing a deal, he will continue to make the music people have come to know and love from him.

Vice Records co-founder, Suroosh Alvi reiterated the positivity of the relationship when he told Billboard.com that Vice has had “Action Bronson fever.”

Just like Eminem, Bronson will have little-to-no restrictions in creative control under Vice Records. Although Bronson is new to the game, he definitely does not lack recorded music. He has a few projects in the works including two studio albums, “Dr. Lecter” and “Well-Done,” and three mixtapes.

Bronson’s third mixtape, “Blue Chips,” appears to be the project where he comes into his own.
A collaboration with producer Party Supplies, “Blue Chips” was so flawless it made Party Supplies tell Complex Magazine that he does not even want to work with anyone else.


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