WSYC’s, 88.7 FM second annual “Up All Night” showcased the station’s deejays, and allowed local performers live airtime, but mostly it was held for the students — and it almost did not happen.
WSYC’s PR Director Alex Anstett, a junior, along with students in the Communication/Journalism Department’s practicum course had been planning the event since January.
Only a few days before “Up All Night,” WSYC distributed more flyers than authorized, and complaints to Student Senate jeopardized the station’s airtime.
Student Senate “tried to pass a motion to not allow the radio station to stay in the CUB between 12 a.m. and 8 a.m.,” Anstett said.
“It would take away that feel, you know, up all night — what it’s all about.”
Anstett met with a CUB manager who allowed the station to continue the event as planned, and the station kept its name, air time and giveaways all night.
“We received a complaint of posters being hung in a huge number of unauthorized areas, and that there were some unprofessional attitudes toward the CUB staff,” said Ethan Goldbach, president of Student Senate said.
“I truly admire WSYC’s creativity and willingness to make their events the best they can possibly be, but when it violates the rules, we can’t turn a blind eye.”
After the Budget and Finance Committee met to discuss the issue, it was recommended that Up All Night’s hours should be cut back, and Student Senate “will further assess the possibility of a monetary punishment after receiving all information from respected parties,” according to the committee.
Anstett spoke about WSYC event’s importance to the university.
“This is our purpose; that we want the quality of life for students to improve, as tuition keeps getting higher. If you’re paying all this money to a school, you should try to be getting some good experiences and some more benefits out of it.”
The 24-hour radio event from 2 p.m. Thursday until 2 p.m. Friday, featured prizes for the seventh caller who correctly answered a trivia question. Questions were asked a little over every hour, from evening to morning.
Generally, the question complemented the last song played and/ or the item given out.
For instance, after deejays played “Here Comes the Sun,” the question presented was “What band and record label inspired Steve Jobs to name his company Apple?”
The correct answer was Apple Records created by The Beatles, and an iPad was awarded.
Electronics given away included the iPad, iPad Mini, iPod Touch, Microsoft Surface RT, Dre Beats headphones, and Dre Pill wireless Bluetooth speaker.
Other prizes were concert tickets to the Governor’s Ball Festival, Firefly Festival, Sweet Life Festival, The XX and Grizzly Bear, Rihanna and ASAP Rocky, Bassnectar, The Postal Service, and Justin Timberlake and Jay-Z.
Also, callers won gift cards for Knutes and $100 for Sheetz.
A survey went out to students, according to Anstett, to help the station select prizes. Only SU students with a valid school identification could win.
Money for prizes was moved around in the station’s budget, and all together the event cost about $5,000.
Five different live performances occurred, including guest DJ’s, solo artists and bands, including South Mountain Groove, local Carlisle artists that often play at the Thought Lot.
This year’s “Up All Night” differed from the last year’s in that the event was streamed live on ustream.tv, “so people can now watch and listen…we’re really trying to make this as multimedia as possible,” Anstett said.
Also, the station has a smart phone app for both android and iPhone, that WSYC had to “bump the capacity for,” from 200 to 400 listeners in preparation for the event, Anstett said.
iTunes offers a streaming option that allows WSYC to broadcast as well. That means people from anywhere in the world could listen to 88.7 FM’s “Up All Night.”
“We actually had someone from England earlier tell us that they were watching us, and someone from Denmark earlier tell us they were watching us,” Anstett said.