It was a chance meeting at the Walmart in Chambersburg, Pa., at 1 a.m. in the summer of 2010 that started it all.
Brad Gillespie had just finished a shift at his job at Ponderosa and decided to go scope out new cameras with a faint idea in his head about shooting short films.
There was another person at the store that night with an idea of his own involving short films.
Swaine Hinton, a.k.a. Staxx from Chambersburg rap group Phresh Muney, approached Gillespie, started up a conversation and inquired about what he was doing at Walmart at that hour.
When he learned of Gillespie’s ambition to pursue film production, Hinton suggested he shoot a music video for Phresh Muney. Gillespie thought it was a good idea and told Hinton he would contact him.
Hinton contacted Gillespie regularly over the next week and when he got a camera, contacted Hinton again. Hinton, “Choo” Jackson, “Sav” Jackson and ex-member “Cadet” Wright were all on-board to shoot a video with Gillespie, despite some concerns about Gillespie’s inexperience.
Still in the experimental stage of the creative process, they wanted to do a short video blog as a way to test the waters.
Shortly following the blog, they released what was Gillespie’s first music video, Phresh Muney’s song “Flyin’ High.”
From the music video, Stereo Breed Media was born. It began in south-central Pennsylvania, but has reached far beyond.
They have worked in the local area and the east coast with multiple artists and have from New York to Georgia.
Gillespie designed Stereo Breed Media’s logo and website as well as shot and edited videos, talked to clients and promoted them. As the business grew and Gillespie’s business partner Daniel King became involved, they wanted to give the business a new entity, but did not want to lose any traction gained under the name Stereo Breed Media.
They made an umbrellacompany called Nomaris Media which would allow for individual entities to operate independently while cooperating with each other to create the best possible product.
Stereo Breed Media, Probably Watching Sunshine, Brennan Peirson Photography and D. King Management all operate under the Nomaris Media umbrella.
Gillespie and King are the CEOs of Nomaris Media, along with Matt Theus as CFO and Harrel Hazelton in marketing. Cadet has worked with rapper Meek Millz’s producer All Steezy and Choo was signed to rapper Mac Miller’s record label. Gillespie has worked with Aganee (producer of Justin Bieber’s No.1 song “Believe”), All Star (produced for Meek Millz) and rapper Lil Scrappy. Gillespie started out looking up to three videographers: Antuks, Rex Arrows and Chris Wilkes. Antuks watched a video Gillespie directed and called him and they have been working together since. He has co-directed a video with Chris Wilkes and was approached about working with him and artists like Young Jeezy.
Also, with Gillespie’s good friend Choo signed to Mac Miller, he is one step closer to working with Rex Arrows because he directs all of Miller’s videos.
“I loved every step of the way,” Choo said when asked about his journey with Gillespie. “Working with Brad is great because his mind is on another level. If it wasn’t for him I wouldn’t be here at all.” “Here” meant being with Mac Miller and his crew, Most Dope.
Choo says they have been pushing him to work hard and he has been putting his all into it. He says he plans to work together with Miller soon.
Providing an alternative to the mainstream drives Gillespie. To him, anyone could create a hit song by following a simple formula, but he looks to create art that rewards the artists and that other artists can appreciate.
“The reason why I stick to the underground more than the mainstream is simply that the most amazing artists don’t follow the cookie cutter because it’s too easy and doesn’t show off the full extent of their talents,” Gillespie said.
Gillespie’s ambitions are born out of an early interest in music. This began with experimenting with a keyboard and being driven to then learn piano. He soon got his own keyboard, a banjo and an electric guitar to help pick things up musically.
He has played with multiple bands in the local area that has helped him build skill and have some fun. He was eventually introduced to dance, break beat and drum and bass music which really expanded his talent. He has also produced and recorded hundreds of tracks; many of which have not been released.
“Running a company in a small Pennsylvania town is bittersweet. You don’t see much competition, especially if you’re running a unique business. At the same time, you lose the clientele of big cities,” Gillespie said.
“Five years from now, I’m really hoping for nothing short of being the East Coast’s No. 1 music video supplier,” Gillespie said when asked about the future of Nomaris Media.