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9/9/2025, 9:00am

Bieber continues to stand on business: 'SWAG II' Review

By Hayden Highlands
Bieber continues to stand on business: 'SWAG II' Review
courtesy of flickr.com

After just releasing ‘SWAG’, on July 11, Justin Bieber announces a second album, ‘SWAG II’, a few days before it’s unexpected release on Friday. 

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Justin Bieber fans were pleasantly surprised this week after the announcement of “SWAG II,” the eighth studio album from the musician. 

Bieber has been busy in the studio, as his last album, “SWAG,” came out less than two months ago. The album’s total runtime is one hour and 16 minutes, and there are themes of love, relationships and plenty of swag from Bieber.

The album opens with “SPEED DEMON,” a track where Bieber sings about critics and personal growth, saying: “They try to say I’m out of my mind / But now they’re singing every line.” Bieber gives credit to his wife, Hailey, in this song, and there are many mentions of her on this project as well.

The following track, “BETTER MAN,” gives repeated praise to Hailey Bieber. Justin sings about how she lights up his life with the lyrics, “It’s like a spotlight on you and every little thing we do, feels like we’re dancing.” Bieber is really good at painting a picture lyrically in this track and lets listeners know how much family matters to him.

Bieber follows up on the next track, “LOVE SONG,” where he expresses how he wants to write his wife a love song, but he wants to make it so special that she can’t stop singing it to him. In the following song, “I DO,” Bieber continues singing about how important his promises he made when he got married are to him.

Of the many love songs on this project, “MOTHER IN YOU” is my favorite. It’s not a traditional love song like the previous two. Bieber sings about his son and how he sees Hailey in his son because Hailey has done a great job raising him.

In many ways, this album feels like Bieber letting his fans know what is most important to him at this stage of his life. 

The final track, “STORY OF GOD,” tells the story of Adam and Eve and the fall of man. Bieber is a Christian, so there are references to religion throughout this project. This track is notable due to it being the longest song on the record at almost eight minutes.

“SWAG” and “SWAG II” feel different than Biebers previous projects. Bieber may not be looking for a hit to get billions of streams, but rather these albums are a more personal collection of songs to relate to his most die-hard of fans. “SWAG” had skits that gave the album a less serious tone, however for “SWAG II” it looks like Bieber has dropped humor in favor of getting his values across to listeners.

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