Recruitment campaign focuses on SU student experiences
With the introduction of a new voucher, Shippensburg University’s administration is allowing potential students to submit an application for admission at a reduced price in conjunction with the administration’s latest effort to improve SU’s visibility and enrollment rates.
Megan Silverstrim, SU’s media relations/social media manager, said the $45 waivers are a way for SU students to share their experiences with potential students.
“[Potential students] like personal contact,” Silverstrim said. “They want to hear personal stories.”
The campaign is garnered toward current high school seniors, but transfer and graduate students are also welcome to use the waivers. In addition to current students, the waivers were shared with SU alumni to share with their family and friends over the Thanksgiving holiday.
The campaign received numerous shares on social media since its Nov. 16 launch, and approximately 2,700 additional waivers were printed to meet the demands of students and alumni.
Though there has been a decline in student enrollment throughout the Pennsylvania State System of Higher Education, the waiver campaign is not just an attempt to increase the number of students at SU, according to Silverstrim.
“It’s about the big picture, it’s not just that piece we’re looking for,” Silverstrim said. “We’re getting Ship exposure and asking students to tell their story. ”
The campaign follows a string of communication projects produced since Laurie Carter took over as SU’s president at the beginning of the semester.
Previously, Carter hosted the “Convo with Carter” campaign, which allowed students to schedule a 15-minute visit with Carter to meet and ask her questions. She is also hosting a competition that allows students to create artwork to hang in the Martin House, the house on campus where Carter and her family lives.
Those who are interested in applying to SU can use the code “Shipsgiving” at ship.edu/apply. The waivers expire on Dec. 31.